As headlines go, it’s pretty stark. ONE BRIT DIES EVERY 13 MINUTES.
The Sun, of course, has form when it comes to arresting headlines. You may remember how its headline GOTCHA on 4 May 1982, came to define the entire Falklands conflict.
Headlines, of course, are designed to grab our attention (and our cash), condensing a major news story into a few pithy words. Above all, they set a tone.
And today, the Sun seeks to alarm us.
Certainly it stands out on the newsstands.